About: Project Venkman is a Web3 loyalty company that partners with the world’s top brands and celebrities to transform rewards programs with real utility.
Location: Austin, TX
Date: Summer 2022-Summer 2023
Role: Product Design Intern
Starting in May 2022, I work as a product design intern to help the start-up build high-fidelity prototypes and establish its web presence. Below, you can look around the website I designed for them using Webflow.
Web3 Loyalty Platform Prototype
Creating a Presentation-Worthy Prototype
This internship introduced me to the tech industry and gave me real-world experience leveraging my education in design and entrepreneurship helping them change the way industry uses NFTs. At Project Venkman, I was challenged with creating an NFT loyalty program where loyal members of a company could buy, sell, and send their earned NFTs and attached perks to other users who signed up for the platform. The process began with working alongside a software engineer to wireframe dashboards to bring Project Venkman’s vision to life using Sketch and then migrating to Figma. In addition to constructing a consumer dashboard, I also built a company dashboard where clients could keep track of financial data, NFT quantities, and member leaderboards to provide a user-friendly platform for multiple audiences. After receiving feedback from my manager and other team members, I iterated solutions using Figma, which resulted in a high-fidelity prototype that the potential client loved.
Bringing the Prototype to Life
For previous iterations of the website, I create this animation to feature a part of our prototype to potential clients using After Effects and Illustrator. This animation looped which activated the page from a static, typical landing website page.
Project Venkman Branding Guide
With a few logos and a sign installed in the office, I recognized Project Venkman's need for a branding guide. Using Illustrator and Photoshop, I created an entire branding identity that brought all the floating pieces of their brand into one document. This helped the entire team stay on the same page when making new design assets which kept a cohesive look throughout online platforms. From here, Project Venkman easily launched its social media to start applying what I laid out.
