About: Embroidery Graphix is a one-stop shop offering embroidery, screen printing, and logo digitizing services for shirts, hats, tags, and more.
Location: Dallas, TX
Date: Summer 2021-Spring 2022
Role: Social Media and Marketing Associate
Marketing Pitch
Before I could start posting, I needed to create a marketing pitch to my bosses on how I would revamp Embroidery Graphix's social media. I studied the analytics of their pages and researched posting times and demographics. Using Illustrator and Photoshop, I designed a presentation summarizing my findings and proposed solutions. Sticking with these goals and ideas has helped me grow all their social media platforms.
Branding Identity
Starting from scratch, I made a complete branding guide for Embroidery Graphix using Illustrator and Photoshop. After studying many other branding identities made by other designs, I applied my newfound knowledge and created my first identity. I updated this throughout my internship with new marketing materials I designed.
